Is this just for salespeople, or anyone?
Both. Selling is a skill every adult needs — whether you're an agent, a founder, a freelancer, or someone who just wants to negotiate their salary. The 4 Quarters apply universally. The sales training is there because it's the fastest cash-flow skill in the world.
What does "plant medicine" mean — is this a drug thing?
No. We discuss ancestral, ceremonial, and legal-where-applicable plant medicine practices from an integration and wisdom standpoint. We never supply, prescribe, or tell you to do anything. If it's not your path, skip that quarter — the other three stand on their own.
How much time do I need to commit?
You get real results with 3–5 hours a week. The content is modular, the community is 24/7, and the live calls are recorded. This is built for busy operators, not full-time students.
Is this religious?
We hold space for faith — any faith — and we don't gatekeep. Members come from every tradition and none. What we share in common is a commitment to something bigger than the hustle.
What's the difference between Foundation, Empire, and Legacy?
Foundation is the core curriculum, weekly live classes, the Brotherhood community, and your path to Master Closer certification. Empire adds the Empire CRM (texting, email, automations, accountability) and The Stoic — our daily training app with guided workout videos, step tracking, and brotherhood-wide leaderboards. It's for operators who want tools, not just training. Legacy is the highest tier: 1:1 coaching with Francisco, direct text access, free seats at every Sold Academy event, and one luxury-destination mastermind per year with accommodations included. Legacy seats are limited and require a short intake conversation.
What's The Empire Journal — and how do I get it?
A printed quarterly journal with frameworks, prompts, and field notes for the 90 days ahead. It's an optional add-on available to members at any tier. Two ways to get it: $31 one-time for a single issue, or $8/month auto-shipped every 90 days. You can add it during checkout or any time inside your member portal.
Can I upgrade later?
Yes. You can move up a tier at any time — you'll be credited for time paid and rolled into the new tier. Many members start on Foundation and upgrade to Empire once the CRM becomes the missing piece.
Can I cancel?
Monthly is cancel-anytime — turn it off whenever you like. Yearly runs the full term from the day you join.
Who is this NOT for?
Tire-kickers, cynics, and anyone looking for a get-rich-quick hack. If you want to do the work in public alongside other serious operators, you'll fit right in.